Google Ads certification is a great way to build your resume and establish your authority in the digital marketing industry. It also helps you get more work from your clients.
Before you take the assessment, make sure that you study the Google Ads course material thoroughly. The assessments are administered online and have a time limit. For more information about the Google Ads certification, click here.
Certifications
The Google Ads certification is a great way to prove your skills and expertise. It also looks good on your resume and impresses potential employers. It’s essential to keep in mind that the assessments are free, and you can retake them as many times as you like. However, studying beforehand is still best to ensure you pass the examination on your first try.
The assessments are multiple-choice questions based on the information from the study materials. The passing score is 80%. After the exam, you’ll receive a digital certificate to display on your LinkedIn profile or resume. The certificates are valid for 12 months.
If you’re preparing for a specific certification, start with the study resources and practice with a live account. Be careful not to cheat, though! If caught, you could lose your certificate, be banned from taking other Google certifications through Skillshop, or even face legal action.
Study materials
Getting Google Ads certified can add to your professional credibility, especially if you are looking for a job in the digital marketing industry. It can also help you get in the door with potential clients who want to know you have experience managing their campaigns. Google’s certification assessments are free; you can retake them if you don’t pass. For more information about the Google Ads certification, click here.
Although the certification exams may seem daunting, preparing for them will make you a better marketer in the long run. You’ll learn to think through and solve questions that aren’t always obvious, and you’ll become more adept at analyzing online advertising data and optimizing campaigns.
You’ll also learn how to apply automated solutions that improve your Google Search campaign performance. Getting Google Ads certified will boost your credibility and give you a distinct advantage over your competitors. You can even list your certification status on LinkedIn for your network to see.
Exams
The exams can be challenging, and you should block out a significant amount of time to take them. Each exam contains 50 questions; you are given 75 minutes to answer them. You can use your computer during the exam, but you should be careful not to search for answers. Fortunately, Google provides sample questions so you can practice for the exams before taking them.
Getting a certification shows potential clients that you know what you’re doing. However, it’s important to remember that it’s just a certification, not a guarantee of expertise. Moreover, you must take the exams regularly to keep your certification valid.
The Google Ads certification is a valuable qualification for anyone who works with pay-per-click (PPC) ads. It’s a great way to show employers that you understand the basic principles of digital marketing. It also allows you to build a portfolio of experience in this area, which will look good on your CV or resume. For more information about the Google Ads certification, click here.
Maintenance
The Google Ads platform is constantly changing, so it’s essential to stay current. The best way to do this is by watching Google’s YouTube videos, which explain the latest changes clearly and concisely. You can also subscribe to Google’s newsletter, which contains a weekly update on the platform.
A schedule allows one to experiment with different strategies and learn from the results. Then, you can integrate this knowledge into your future optimizations. This approach will enable you to quickly improve your skills and reach your goals.
Another great tip for maintaining your Google Ads certification is to use a tool like AgencyAnalytics (opens in a new tab). This will allow you to automate the tedious data collection and analysis process and focus more time on strategic planning and execution. This will also save you valuable time and money. In addition, it will make it easier to track campaign performance, drive more keyword traffic and sales, and stay Google Grant-compliant.